We are deliberating what our mission statement should be.... our reason for existing, our values, our promise and our character. One thing for sure is that we don't want to sell our brand to you, we want to give you an experience.
So many things we want to make sure our consumers are aware of about us:
The WHAT.....The WHO....and the WHY.....
Gray & Grey are an affordable lifestyle brand, we have created a platform that allows us to share our passion for beautiful travel inspired products. After years of hight street and online shopping we realised something was missing, an experience where high quality good's across different sectors could be found in one place. How you dress, your home, your hobbies, your work, how you fill your spare time all create the story of you. Through our products we capture different personalities, with our unique selection process.
We like the quirky, the bold and the beautiful, this is what Gray & Grey represents. For us, it's not just about the aesthetic but the meaning behind it. Its about story telling, each one of our products have been inspired from our travels, or a special event or moment in our life. Each stylish product brings joy and comfort into everyday life. Our products reflect personality, atmosphere, and with such a range of products we are as they call a one stop shop! Gray & Grey provide something different to your normal high street items and most of all we listen to value-orientated customers and their needs.
We chose our suppliers very carefully to be able to pass on the best quality product at affordable prices. Our suppliers, are a part of our global family and the backbone of our business. Because of this our products shipping times can be slightly longer but we know it will be worth the wait. We now offer shipping to over 20 countries and the list keeps growing as our products are in high demand.
We know as we grow our mission statement will change, we need something relevant to where we are now, something short, something catchy, something someone will say and they will think thats Gray & Grey....something that makes perfect sense...
We believe in soul, expression, simplicity, beauty, function we want to appeal to as many people as possible with our affordable price tag and great range of products...
Hours of meeting's have been sat in, brainstorming, analysing, creating our vision. Then out of the office environment whilst sat on a ski lift in Vail it comes to us.... We had a moment like the "Frost yourself" marketing moment in the chick flick movie "How to Lose a Guy in Ten Days".
We think the fresh crisp air, the exhilarating views, the calmness and peace gave us the statement we were looking for: A WAY OF LIFE
Welcome to Gray & Greys Mission Statement.... A way of life